As I've been embarking on my whirlwind Fall of career development/praying someone will want to hire me,I've been struck and somewhat confused about people who tout the concept of "developing my brand."
WTF - I thought my science spoke for itself, right?
That people should know what I do and where I want to go based on reading tea leaves.....
OK, I'm being sarcastic, but I have a hard time knowing where to draw the line. At what point does all the PR take over from doing good science? How does one balance substance over style?